When Ford introduced F150 in 2011 many sceptics and naysayers didn't believe Ford could compete. Now they were proven very wrong as Ford has sold 500,000 F150 pickups, all powered by EcoBoost V6. Ford has done this in just over three years.

Ford F150 EcoBoost Sales Top a Half Million - Torque News

It's amazing. How they did it?

 

Ford made a truck that met the current market demands. The EcoBoost engine is one of the big reasons behind sales. The engine is very efficient. It provides great gas mileage and an ample amount of power. With soaring gas prices, the gas mileage and efficiency was the biggest selling point. It also helps that the F-150 is the best looking truck in its class.